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Questionnaire Name - Targeting student behaviour on purchasing ethical apparel

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1	What is your gender?
	A- Male (1)  B- Female (0)
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2	What age category do you fall into?
	A- Up to 21 (0)  B- 22–34 (1)  C- 35–49 (0)  D- Over 50 (0)
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3	What is your education level?
	A- High School (0)  B- Diploma (0)  C- Bachelor's Degree (1)  D- Master's Degree (0)  E- Doctoral Degree (0)
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4	Monthly Income (British pound per month)
	A- Under £500 (0)  B- Between £501 and £800 (1)  C- Between £801 and £1,100 (0)  D- Between £1,101 and £1,400 (0)  E- More than £1400 (0)
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5	Can you please tell me what this symbol means to you?
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6	How likely are you going to purchase an apparel item because it is made of eco-friendly material/s (e.g. ethical fashion) over a similar item of non-eco-friendly material/s?
	A- Unlikely (0)  B- Moderately (0)  C- Likely (1)
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7	Some clothing retailers (e.g. GreenFibres, HessNatur, Beyond Skin, Edun, and People Tree) ensure that their products are manufactured under fair and environmentally friendly conditions. Are you familiar with any of ethical clothing brands?
	A- Yes (0)  B- No (1)
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8	Have you purchased any ethical apparel product in the last twelve months?
	A- Yes (0)  B- No (0)  C- Not sure (1)
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9	Can you name any ethical brands, and if so, please could you write them below? (to test people's awareness of these brands)
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10	Would you be prepared to pay 5 to 10 percent more for a product which is used more environmentally friendly (e.g. the material contained recycled)
	A- Yes (1)  B- No (0)
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11	Unavailability in stores
	Maximum  1 Minimum  1 Average  1 Sum  1
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12	Lack of style
	Maximum  5 Minimum  5 Average  5 Sum  5
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13	Lack of information
	Maximum  3 Minimum  3 Average  3 Sum  3
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14	Uncertainty about products ethical credibility
	Maximum  2 Minimum  2 Average  2 Sum  2
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15	Relatively higher prices
	Maximum  4 Minimum  4 Average  4 Sum  4
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16	Do you think your shopping behaviour on apparel would change if you knew more information about ethical clothing (material use of apparel)?
	A- Yes (1)  B- No (0)
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17	Conditions under which it was produced
	A- Most Important (0)  B- Important (1)  C- Moderately Important (0)  D- Little Important (0)  E- Unimportant (0)
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18	Brand Name
	A- Most Important (0)  B- Important (1)  C- Moderately Important (0)  D- Little Important (0)  E- Unimportant (0)
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19	Quality
	A- Most Important (0)  B- Important (1)  C- Moderately Important (0)  D- Little Important (0)  E- Unimportant (0)
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20	Styling
	A- Most Important (1)  B- Important (0)  C- Moderately Important (0)  D- Little Important (0)  E- Unimportant (0)
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