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Questionnaire Name - Survey on "Online purchase intention for obscure products"

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1	Have you ever bought an obscure product online?
	A- Yes (15)  B- No (32)
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2	Which of the following obscure products have you bought online in the past? (Please check all that apply.)
	A- Stamps (1)  B- Coins (0)  C- Coca-cola bottles/cans (0)  D- Outstanding design clothes (4)  E- Rare sports teams jerseys (1)  F- Old toys (4)  G- Rare TV/PC games (4)  H- Antiques (2)  I- Old days magazines/books (4)  J- Curio watches/clocks (1)  K- Others (3)
	No Selection (33)   Select 1 item (8)   Select 2 items (5) Select 3 items (2)   Select 4 items (0) Select 5 items (0)   Select 6 items (0) Select 7 items (0)   Select 8 items (0) Select 9 items (0)   Select 10 items (0) Select 11 items (0)
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3	Generally, which website do you use to buy obscure products online? (Please check all that apply.)
	A- Taobao (6)  B- Yahoo (6)  C- Amazon (6)  D- eBay (4)  E- Others (1)
	No Selection (33)   Select 1 item (10)   Select 2 items (3) Select 3 items (1)   Select 4 items (1) Select 5 items (0)
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4	Which of the following reasons explain why you like to buy obscure products online? (Please check all that apply.)
	A- Cheaper Price (9)  B- Variety (3)  C- Time saving (8)  D- Customer sevice (E.g. delivery, payment) (0)  E- Convenience (8)  F- Novelty (2)  G- Uniqueness (5)  H- Others (1)
	No Selection (33)   Select 1 item (4)   Select 2 items (5) Select 3 items (2)   Select 4 items (4) Select 5 items (0)   Select 6 items (0) Select 7 items (0)   Select 8 items (0)
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5	I would like to purchase/continue to purchase obscure product online.
	A- Yes (23)  B- No (24)
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6	I like to try new products.
	A- Strongly Agree (6)  B- Agree (26)  C- Uncertain (13)  D- Disagree (2)  E- Strongly Disgree (0)
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7	I like to try something else, just for a change.
	A- Strongly Agree (3)  B- Agree (24)  C- Uncertain (18)  D- Disagree (2)  E- Strongly Disgree (0)
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8	I feel it is safer to buy those products/brands I am familiar with.
	A- Strongly Agree (7)  B- Agree (29)  C- Uncertain (10)  D- Disagree (1)  E- Strongly Disgree (0)
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9	I am very cautious in trying niche or obscure products.
	A- Strongly Agree (9)  B- Agree (24)  C- Uncertain (12)  D- Disagree (2)  E- Strongly Disgree (0)
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10	Even though certain products are available in a number of different choices, I tend to buy the same product.
	A- Strongly Agree (4)  B- Agree (20)  C- Uncertain (14)  D- Disagree (8)  E- Strongly Disgree (1)
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11	I like to get advice from others before shopping.
	A- Strongly Agree (5)  B- Agree (28)  C- Uncertain (7)  D- Disagree (7)  E- Strongly Disgree (0)
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12	Others¡¦ advice is important for my shopping.
	A- Strongly Agree (7)  B- Agree (25)  C- Uncertain (8)  D- Disagree (7)  E- Strongly Disgree (0)
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13	I am not satisfied with my shopping without advice from others.
	A- Strongly Agree (3)  B- Agree (4)  C- Uncertain (20)  D- Disagree (20)  E- Strongly Disgree (0)
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14	I buy things online because of positive online reviews.
	A- Strongly Agree (2)  B- Agree (28)  C- Uncertain (13)  D- Disagree (4)  E- Strongly Disgree (0)
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15	I rely on online reviews when I make online purchases.
	A- Strongly Agree (2)  B- Agree (27)  C- Uncertain (11)  D- Disagree (6)  E- Strongly Disgree (1)
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16	Online review affects my purchase decision crucially.
	A- Strongly Agree (4)  B- Agree (24)  C- Uncertain (15)  D- Disagree (3)  E- Strongly Disgree (1)
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17	I often read online reviews written by others.
	A- Strongly Agree (2)  B- Agree (27)  C- Uncertain (12)  D- Disagree (6)  E- Strongly Disgree (0)
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18	I often write down online review by myself.
	A- Strongly Agree (1)  B- Agree (7)  C- Uncertain (12)  D- Disagree (23)  E- Strongly Disgree (4)
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19	I often share my knowledge and information.
	A- Strongly Agree (1)  B- Agree (10)  C- Uncertain (19)  D- Disagree (14)  E- Strongly Disgree (3)
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20	I often read online consumer reviews when I am shopping.
	A- Strongly Agree (5)  B- Agree (30)  C- Uncertain (7)  D- Disagree (5)  E- Strongly Disgree (0)
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